Researchers investigate a phenomenon or event by describing and interpreting participants’ lived experiences. Researchers and participants collaboratively link theory to practice to drive social change. Researchers immerse themselves in groups or organizations to understand their cultures. Researchers collect rich data on a topic of interest and develop theories inductively. They share some similarities, but emphasize different aims and perspectives. While there are many approaches to qualitative research, they tend to be flexible and focus on retaining rich meaning when interpreting data.Ĭommon approaches include grounded theory, ethnography, action research, phenomenological research, and narrative research. Qualitative research is used to understand how people experience the world. Frequently asked questions about qualitative research.How can teachers integrate social issues into science curriculums?.How is anxiety experienced around the world?.What factors influence employee retention in a large organization?.How do children and adults interpret healthy eating in the UK?.How does social media shape body image in teenagers?.Qualitative research is commonly used in the humanities and social sciences, in subjects such as anthropology, sociology, education, health sciences, history, etc. Qualitative research is the opposite of quantitative research, which involves collecting and analyzing numerical data for statistical analysis. It can be used to gather in-depth insights into a problem or generate new ideas for research.

Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. Start citing What Is Qualitative Research? | Methods & Examples Generate accurate APA, MLA, and Chicago citations for free with Scribbr's Citation Generator.

Reliability research methods